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How APIs Create a Barrier to Digital Adoption

July 17, 2023
A computer screen shows lines of code

In our swiftly evolving digital ecosystem, connectivity and efficiency are critical. Application Programming Interfaces (APIs) have surged in importance to help us connect essential software components.

APIs act as the connective tissue between various software systems, enabling them to interact seamlessly and share data efficiently. However, the path to fully leverage APIs isn’t straightforward. 

The complexity and technicality involved can present significant barriers to their adoption. In this blog, we discuss the challenges of APIs, the hurdles they create when integrating systems, and how Laivly can help you avoid these problems.

The ABCs of APIs are not so easy

APIs may silently orchestrate many interconnected digital systems, but they may also make communication between different software applications more difficult to establish and maintain. APIs enable these software systems to speak the same language. They set out a predefined set of rules and protocols that dictate the type of requests made, how to create them, the data formats to use, and the conventions to follow.

APIs are used in nearly every aspect of our everyday digital experiences. For instance, when you log into an application using your Facebook credentials or check real-time weather updates on your smartphone, APIs enable these interactions. 

However, despite their almost ubiquitous influence and the advantages offered, understanding and effectively implementing APIs in business often poses a formidable challenge. Their complex and technical nature can be a significant hurdle, often creating a barrier to full-scale digital adoption. Integration solutions are changing, and Laivly is at the forefront of this innovation, allowing you to avoid the API step.

The Intricacies of APIs: challenges to digital adoption

While APIs were designed to integrate software and augment efficiency, their real-world implementation can sometimes introduce unexpected issues in communication. These complexities can inadvertently become significant obstacles that stifle the seamless adoption of digital technologies. The origins of these barriers come from three sources.


Implementing APIs brings with it a host of inherent intricacies that demand a substantial degree of technical knowledge and proficiency. Teams may grapple with adopting and seamlessly integrating these APIs into existing systems, turning a potentially efficient process into an ordeal. 

APIs are dynamic and constantly evolving, just like the digital world. This constant change necessitates continuous learning and adaptation, ensuring the APIs used are optimized for current standards. Keeping abreast of these updates, understanding their implications, and adapting to them quickly can pose a formidable challenge, further complicating the adoption process.

Integration Issues

Many APIs integrate easily, but sometimes connecting to an existing system requires extra work and considerable technical knowledge to ensure the API harmoniously coexists with the current architecture. Compatibility issues can result in disruptions to workflows, potential bottlenecks, and overall performance downturns. 

Such issues further amplify the complexities associated with API implementation. Alternatively, the Laivly platform will create an intuitive AI orchestration layer for your contact center’s existing tech stack—it accesses everything from the front end, the way an agent would—allowing you to avoid APIs and their compatibility issues entirely.

Security concerns

APIs, acting as gateways to software systems, are a critical component that, if not appropriately secured, can become vulnerable to security attacks. An inadequately protected API potentially opens the door for unauthorized access to confidential data, so robust security measures are needed to fortify APIs against cyber threats. 

Security needs another layer of complexity to implementation and adoption, further amplifying potential barriers to digital adoption. Laivly’s orchestration layer is simple, secure, and intelligent, allowing your contact center to enjoy the increased efficiencies of integrated communications safely. 

Strategizing the approach: overcoming barriers

Again, many APIs will install quickly and efficiently, which is important because APIs foster innovation and streamline processes within the digital landscape. When an API proves problematic, however, businesses must adopt effective strategies to navigate and surmount the challenges they present. Here are some practical approaches to overcoming barriers associated with API implementation and integration.

Promote technical education and training

The journey toward overcoming API barriers means supporting your implementation team through training. Providing your team with a comprehensive education on APIs’ functionalities and integration processes can significantly ease the implementation process. Avoid unnecessary time and cost by adopting the Laivly platform. Laivly connects your current stack simply and intelligently without the need for extra training on backend processes.

Prioritize security

Securing APIs is a difficult aspect of their implementation because APIs can expose your systems to object-level weaknesses that can reveal personal data. The Laivly platform acts as an overarching brain behind your current tech for your contact center, connecting simply and avoiding the problem of external tampering. 

Harnessing APIs for digital optimization

If barriers are managed, APIs can be a powerful tool for digital optimization. They enable different software applications to “talk” to each other. However, Laivly’s orchestration layer simply and easily connects all the systems in your tech stack and draws necessary data from each system, helping agents craft fast responses without having to copy and paste data or click between windows and tabs. 

The difficulties meshing  APIs with your current system

When integrating APIs into your digital ecosystem, your implementation team needs to consider the various strategies we outline below.

Define your objectives

Clearly outline what you aim to achieve through API integration. Whether it’s enhancing user experience, streamlining internal processes, or leveraging external services, having a clear objective will guide your API integration process—and you may realize an API solution isn’t the right choice for your needs.

Evaluate and choose the right APIs

Analyze your current system architecture to identify the requirements for API integration for every system that needs integration. This includes understanding the technical capacities of your systems, data flow mechanisms, and any potential limitations that could impact the integration.

Implement and test

After the APIs are integrated, testing their functionality is crucial to ensure they are operating as expected. Monitor the APIs regularly for any issues and have a support plan to handle any disruptions.

Overcome the API shortcomings with Laivly’s orchestration layer

If you want to avoid struggling with an API integration period, there is a solution. The Laivly platform provides an AI-driven call center technology solution that avoids API integration via an orchestration layer. This layer will integrate your third-party software seamlessly while coordinating and enhancing the data connections overall. Are you interested in a demonstration? Contact Laivly today.

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